Launch of the MP pharmacy chain along the lines of DOC MORRIS or LINEA proceeding of the economic centers of northern and central India with a target to include 500 stores within 5 years. Addition to appropriate PR and promotion activities a seal of health authorities will outline the approval of drugs and will support the marketing concept. The goal is to establish the pharmacy chain as a market leader.
Establishment of a drugstore chain in the Indian market. This concept is based on a successful marketing systems such as WATSON in Asia or WALGREENS in the U.S and TESCO in Europe. The range includes counter medication and also personal care, beauty, food supplements and a limited range in the non-food sector. The target here as well is starting from 2013 around 400 to 500 outlets.